Permanent cosmetic makeup is an aesthetic procedure similar to tattooing, designed to benefit anyone who wishes to have a natural enhancement to his or her appearance without the use of makeup. Some of the other names this process is known by include micropigmentation, demographics, or micropigment implantation. It can be used for eyebrows, eyeliner above and below, eyelashes, lip lines, full lip color, scar camouflage, beauty marks, or as an imitation of hair.
Many people also choose permanent makeup for hiding burns, covering scars following surgery, replacing pigment lost from vitiligo, reconstructing areolas, or redefining weak facial features. Those who are extremely physically active but want to maintain a better appearance can do so with permanent makeup. It is especially beneficial for people who suffer from makeup allergies and can’t wear traditional cosmetics.